“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” — Jeff Bezos, founder and CEO of Amazon
For decades, branding for a business was the combination of a name, slogan and symbol that identified the products or services of a company. That combination differentiated your goods and/or services from the competition’s.
Then the Internet and social media came along, complicating things a bit. Branding continues to include those elements, but it also means the way you present yourself and interact with your audience across your website and social media. The elements, words, promptness and creativity you use when communicating is part of your brand.
The battle for customers intensifies every day. According to Internetlivestats.com, there are more than 1.86 billion websites, and this number is growing rapidly as programs make it easier to spit out presentable sites. The companies that survive this onslaught of new competition are the ones that consistently hit upon five business objectives:
Finding your voice and building an audience through social media is, to say the least, difficult. By the time you have one channel figured out, your core audience may have moved on to another. Facebook remains the dominant platform, but if you’re trying to reach teenagers, you need to figure out Snapchat. It passed Facebook in that demographic in 2017.
Earlier this year, Sysomos released an ebook with some useful tips if you haven’t mapped out a social media strategy:
The basic goals of a successful business have not changed in the Internet era. To be profitable, you have to sell your product or service and watch your expenses. Most companies are trying to be leaner and meaner, and figuring out whether your online brand is delivering the message you’d like to deliver may be something that takes too much time to comprehend.
On May 1, Thinker is presenting the workshop “Analyzing Your Business Online Presence.” In less than three hours you’ll learn:
When you come, be ready to participate. Part of the workshop will involve your peers reviewing your website, while you review theirs. Click here to sign up to learn how people view your brand on the web.