In today’s always-open Internet marketplace, any time you want to draw a crowd, schedule a seminar about digital marketing.
The amount of money spent on digital marketing surpassed TV advertising in 2017 for the first time, and that trend is accelerating this year. Thinker is a Google Partner and is hosting a Google Partner Connect event where Google executives are going to talk about the tools it has to help you increase your digital ROI.
People are flocking to this event, looking for the secret sauce to get their product on the millions of little screens that dominate our daily lives.
There is an even more secret sauce that business owners sometimes forget. Most businesses fail not because they haven’t mastered Facebook, but because of poor cash management. A widely cited U.S. Bank study showed that 82 percent of the business failures it studied were because the owners ran out of money.
It may seem counter-intuitive, but you can run out of money even when sales are strong if you don’t understand where your money is coming in and where it is going out.
Tim Berry wrote an excellent guest column for Entrepreneur in November with 10 cash-management tips. Some of the most important ones: