December 7, 2018

Let data do the lifting: smart strategies for retargeting with Facebook

For some time now, marketers have been using inbound marketing to convert sales prospects into brand loyalists, a technique almost wholly enabled by the digital age […]
November 27, 2018

Google going another direction on social

In October, after a security breach and just general apathy, Google announced it would shut down Google Plus, which the company launched in 2011 to compete […]
October 3, 2018

All the fun stuff is coming up – plan your social media calendar now

The hot weather is going away. The leaves are turning and falling to the ground. It’s time to get ready for the end of year events […]
October 3, 2018

All the fun stuff is coming up – plan your social media calendar now

The hot weather is going away. The leaves are turning and falling to the ground. It’s time to get ready for the end of year events […]
September 19, 2018

Make YouTube a priority

Officially, Bing is the No. 2 search engine in the world. According to the January 2018 netmarketshare report, 74.5 percent of searches were powered by Google […]
August 17, 2018

Hate tests? Then you shouldn’t be in marketing

If you are investing any time, or more importantly, money into digital marketing, you want results. The beauty of digital marketing is that it’s easy to […]
August 2, 2018

Google changes search algorithm … and says there’s nothing to fix

Google, which has more than 70 percent of the world’s search market share, has confirmed that it released “a broad core algorithm update” on August 1. […]
July 20, 2018

Staying lean with paid search and social

There are thousands of businesses building around an assumed customer need, investing millions, maybe even billions, of dollars in untested judgment calls. At the end of […]
July 5, 2018

Making marketing decisions? Follow the numbers

Every company looking to grow researches potential new customers. Thinker is no different. We’re constantly going through databases of companies to see whether they can use […]