As more and more eyeballs are glued to smartphones, dollars will flow into digital marketing in greater numbers. By 2021, according to Forrester Research, companies will spend more than $120 billion annually in digital marketing, with email marketing, online video advertising, social media advertising, display advertising and paid search making up 46 percent of all advertising within five years.
Yet with the increasing amount of money being poured into digital marketing, Wordstream found that very few companies put in the time to manage effective campaigns. Wordstream reviews thousands of accounts with its AdWords Performance Grader and Facebook Opportunity Calendar; it found that:
The great thing about the digital world is the amount of data it generates. One thing that the numbers show is that there’s a strong link between account activity and performance.
Wordstream released a white paper, “The 20-Minute Work Week,” to guide you in making the most of your social accounts and paid search.
Here’s a breakdown of what you should do each week: