New coffee brand is fundraising drive for adults

New coffee brand is fundraising drive for adults

ROCKFORD, Illinois — Robert Ewald is helping nonprofits raise money by selling something that adults actually like.

Ewald, owner of the 18-year-old Ewald Services in Machesney Park, launched the Fresh Horizons Coffee Company, which offers five kinds of fresh-roasted coffee and hot cocoa as low as $14.99 a bag. Fresh Horizons is an alternative to the chocolate bars, pastries and cookies drives that inundate parents and neighbors each year.

“According to the National Coffee Association, 62 percent of people in the U.S. age 18 and above drink at least one cup of coffee per day,” Ewald said. “We know nonprofits need to develop steady income streams so they can spend their time helping people instead of asking for money. This is a way to do a fundraiser where the adults are buying something they want.”

Nonprofits can go to to sign up as a partner organization. Once signed up, supporters can buy directly from the website and direct a portion of the purchase price to the organizations of their choice. Nonprofits also can do a traditional fundraising drive by having supporters circulate order sheets. The first partner organization is the Epilepsy Foundation of North/Central Illinois Iowa & Nebraska. Nonprofits that want to get involved or learn more should go to or use the contact form at

Ewald spent several months perfecting the flavor of his coffee, which is being produced at Court Street United Methodist Church in Rockford, and working with Thinker Ventures of Rockford to develop a business model, marketing plan and website.

Fresh Horizons Coffee “Coffee Lovers Helping Others”


If you’d like to learn more about Fresh Horizons, including how to get your nonprofit involved or to discuss the business concept, contact Bob Ewald at or Sam Wyant of Thinker Ventures at