How technology has changed the car dealership landscape with Scott Bryden

Scott Bryden grew up in the car business. As a third generation car dealer, he’s been through the good times and the bad. And he’s had to stay ahead of the curve as the car business has grown and changed. The traditional car buying experience is a thing of the past. So how does Scott use technology, how does he compete with the national entities that have sprung up and how does he work with customers who are savvier than ever?