The process of inventing a new product with Shane Smith and David Pavlik

What does it take to invent a product that resonates with a buying market? Entrepreneurs Shane Smith and David Pavlik are the inventors of C2P Strain – a tool painters use to strain the debris and clumps out of their paint. Shane and Dave share the lessons they’ve learned as ‘serial entrepreneurs’ and the process of seeing a need, finding  a solution and launching a product people want.