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Whether they know it or not, businesses need content strategy. And they also need content strategists. That’s where Rebecca Steurer comes in. As the founder of Succeed with Content Strategy<\/a>, she works with businesses to help them understand what content strategy is and how to align it to their business goals. And she teaches people the skills they need to become content strategists.<\/p>\n","protected":false},"excerpt":{"rendered":" Whether they know it or not, businesses need content strategy.…<\/p>\n Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":11758,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"episode_type":"","audio_file":"https:\/\/s3.amazonaws.com\/what-works-podcast\/Rebecca%20Steurer.mp3","cover_image":"","cover_image_id":"","duration":"","filesize":"82.24M","date_recorded":"","explicit":"","block":"","filesize_raw":"86238288"},"tags":[],"series":[19],"episode_featured_image":"https:\/\/thinkerventures.com\/wp-content\/uploads\/2019\/02\/Podcast_graphic_Steurer.jpg","episode_player_image":"https:\/\/thinkerventures.com\/wp-content\/uploads\/2020\/03\/WhatWorksJasonToddblck_3000x3000-scaled.jpg","download_link":"https:\/\/thinkerventures.com\/podcast-download\/11757\/using-content-strategy-to-build-deeper-customer-connections-with-rebecca-steurer.mp3","player_link":"https:\/\/thinkerventures.com\/podcast-player\/11757\/using-content-strategy-to-build-deeper-customer-connections-with-rebecca-steurer.mp3","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/thinkerventures.com\/feed\/podcast\/what-works","embedCode":"Using content strategy to build deeper customer connections with Rebecca Steurer<\/a><\/blockquote>