{"id":3780,"date":"2014-07-01T15:54:09","date_gmt":"2014-07-01T15:54:09","guid":{"rendered":"http:\/\/thinkerprofit.com\/?p=3780"},"modified":"2014-07-01T15:54:09","modified_gmt":"2014-07-01T15:54:09","slug":"is-your-website-a-funnel","status":"publish","type":"post","link":"https:\/\/thinkerventures.com\/is-your-website-a-funnel\/","title":{"rendered":"Is Your Website A Funnel?"},"content":{"rendered":"<p>Websites are not simply intended to look cool, there is a reason your business has one.<\/p>\n<ul>\n<li>\n<div dir=\"ltr\"><strong>To sell more products<\/strong><\/div>\n<\/li>\n<li>\n<div dir=\"ltr\"><strong>To get more clients<\/strong><\/div>\n<\/li>\n<li>\n<div dir=\"ltr\"><strong><strong>To generate more leads<\/strong><\/strong><\/div>\n<\/li>\n<\/ul>\n<p>A typical new visitor to your website is only going to give you about 10 seconds to convince them to stay. If visitors do not immediately see a clear indication that your company can help them with their needs, they will move on. So, whatever your goal, your website must get them on the path to it as quickly as possible.A great way to visualize this is to picture your website as a funnel. It must create a simple and smooth transition from a broadly attractive landing page to your narrowly defined goal&#8230; whether that be getting visitors to enter their credit card number, complete a contact form, or something else.You may have the most complete repository of information in the world regarding your industry. Great, but save it for the people looking for that level of detail.\u00a0Pull out only the most compelling points for your site\u2019s common landing pages &#8211; more information can always be made available along the way.<br \/>\nYour business may have a \u201cfantastic\u201d website with tons of traffic and lots of information. But is that website a \u201cfantastic\u201d funnel for your business?\u00a0If the people visiting your website aren&#8217;t becoming customers, who cares about the other stuff?\u00a0Continually ask yourself these questions about your company\u2019s website:<\/p>\n<ul>\n<li>\n<div dir=\"ltr\"><strong>Can the landing pages be any more compelling and simple for my target audience?<\/strong><\/div>\n<\/li>\n<li>\n<div dir=\"ltr\"><strong>Can the path from landing page to goal be any clearer?<\/strong><\/div>\n<\/li>\n<li>\n<div dir=\"ltr\"><strong>Are there easy transitions and calls to action on every page?<\/strong><\/div>\n<\/li>\n<\/ul>\n<div class=\"separator\">Remember, clear is appealing.<\/div>\n<div dir=\"ltr\">Clutter is distracting, and with only about 10 seconds, you don\u2019t have time for distractions. Strive to make your website clear and simple. Use your website to \u201cfunnel&#8221; new customers to your business.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Websites are not simply intended to look cool, there is&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/thinkerventures.com\/is-your-website-a-funnel\/\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/posts\/3780"}],"collection":[{"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/comments?post=3780"}],"version-history":[{"count":0,"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/posts\/3780\/revisions"}],"wp:attachment":[{"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/media?parent=3780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/categories?post=3780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkerventures.com\/wp-json\/wp\/v2\/tags?post=3780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}