Hate tests? Then you shouldn’t be in marketing
If you are investing any time, or more importantly, money into digital marketing, you want results. The beauty of digital …
Don’t be an idea person, be an action person
Poopsie's, a really fun and innovative retail store in Galena, Illinois, raised more than $550 this year for a group helping low-income families throug…
Google changes search algorithm … and says there’s nothing to fix
Google, which has more than 70 percent of the world's search market share, has confirmed that it released "a broad core algorithm update" on August…
Avoid ‘idea laundering’ in new business ventures
As a business-development company, we work with billion-dollar firms and startups. We've also been hosting the 1 Million Cups networking group in R…
Staying lean with paid search and social
There are thousands of businesses building around an assumed customer need, investing millions, maybe even billions, of dollars in untested jud…