There are about 100,000 software companies around the world, and that number could grow to 1 million by 2027 as tools become more and more hyper-specialized.
That means a seemingly never-ending cycle of innovation in how to communicate, automate and track with potential customers. Unless you have unlimited resources, you’ll have to figure out which tools make the most sense for you financially and which are luxuries or simply wastes of time and money. Marketo is a marketing automation platform focused on analytics, web management, digital ads, and social, mobile and email marketing. It surveyed a bevy of digital marketing specialists to find out what they believe that you should be prepared for in 2018.
Its 2018 Marketing Predictions slideshow contained lots of interesting thoughts. Here were several that stuck out: