Is Your Website A Funnel?

Websites are not simply intended to look cool, there is a reason your business has one.

• To sell more products
• To get more clients
• To generate more leads

A typical new visitor to your website is only going to give you about 10 seconds to convince them to stay. If visitors do not immediately see a clear indication that your company can help them with their needs, they will move on. So, whatever your goal, your website must get them on the path to it as quickly as possible.A great way to visualize this is to picture your website as a funnel. It must create a simple and smooth transition from a broadly attractive landing page to your narrowly defined goal… whether that be getting visitors to enter their credit card number, complete a contact form, or something else.You may have the most complete repository of information in the world regarding your industry. Great, but save it for the people looking for that level of detail. Pull out only the most compelling points for your site’s common landing pages – more information can always be made available along the way.
Your business may have a “fantastic” website with tons of traffic and lots of information. But is that website a “fantastic” funnel for your business? If the people visiting your website aren’t becoming customers, who cares about the other stuff? Continually ask yourself these questions about your company’s website:

• Can the landing pages be any more compelling and simple for my target audience?
• Can the path from landing page to goal be any clearer?
• Are there easy transitions and calls to action on every page?