January 4, 2018

Don’t forget face-to-face interaction in your modern marketing plan

The amount of money spent on digital advertising will surpass television advertising in 2018, according to studies by Magna Global. In just a couple of decades, […]
November 29, 2017

Be S.M.A.R.T. about your social media strategy

The afternoon lunch trip is an interesting experience. The next time you go, take a moment to look at the groups that are eating together. How […]
November 1, 2017

Pitch decks are crucial when selling an idea

Ask the founder of a company to tell you what they do, who they’re looking for as customers and what the long-term growth potential of their […]
October 15, 2017

Can pictures of dogs really help you stand out on Facebook?

Facebook is the new phone book – if your business doesn’t have a Facebook page then you really aren’t in business. According to the Pew Research […]
October 10, 2017

FastPitch lesson: Use failure to learn

In my second year of trying my best pitch at Northern Illinois University EIGERlab’s FastPitch competition, I can honestly say I was so close to winning. […]
October 3, 2017

54 hours you can’t afford to miss

What can you do in 54 hours? The flyer I came across promised that we would build a business in this time. What the flyer didn’t […]
September 18, 2017

Deadline approaching to take your best shot in FastPitch

ROCKFORD – If you have a product or service idea that can revolutionize the country – or just potentially make you rich – you have three […]
September 14, 2017

Why do businesses fail? Follow the money

You may have an outstanding product, an outstanding pitch and the expertise to put all of that together, but if you can’t handle the financial end […]
August 17, 2017

What entrepreneurs have in common with the D-Day invaders

Nearly a year ago, 1 Million Cups started a chapter in Rockford, Illinois, where Thinker is based. Each week, the owner of a less-than-5-years-old company is recruited to […]